Nearly everyone observes someone or some company using some degree or sort of branding on a regular basis. Whether it is a company logo or slogan, a color scheme or niche philosophy, it is indeed this brand that often drives something or someone to loftier heights of success or relevance. In think about a BRAND, it is important to specifically address certain details or concepts: 1. It must begin with genuine beliefs that align with providing some benefits that others will feel important and will distinguish you from others ( aka your competition); 2. Whatever the product or service being provided, it must be relevant to others and to society; 3. It must be indicative of, and in accordance with your attitude and the actions that you take; 4. There must be some need that is identified and fulfilled and you must create the niche that you wish to be identified with; 5. You can't merely rely upon empty rhetoric, but rather must deliver on your promises.
1. Before one begins the branding process, he should first think thoroughly about and consider what his beliefs are, and how those beliefs might align with what others consider to be benefits and/ or beneficial. No matter how pure and great your beliefs may be, unless you can motivate others by showing them how these beliefs benefit them and others, your brand won't take off the way you might desire.
2. What about what you stand for is relevant enough to make others care or be inspired? Why will what you do or make motivate them to follow and believe in you, or even more importantly, identify with you?
3. It won't be your brand if it does not reflect your attitude! However, unless you use that attitude to direct you towards specific actions that will indicate what you stand for, no one else will fully appreciate that attitude. Whether this is of personal, professional, business or corporate branding purposes, it means one must focus on leading by example, because actions nearly always speak far more loudly and decisively than mere words.
4. Have you considered what needs you are addressing and why these are important to both you and others? Perhaps even more importantly, have you considered what niche you wish to address and serve, and how you may be distinguishable from others? Do not do this in generalities or banalities, but rather do so in detail and distinction!
5. Will you actually deliver on your promises? What distinguishes an effective brand from a lackluster one is your degree of dedication in order to actually deliver on what you state are your goals and aspirations. Branding is an essential part of becoming more successful. However, only when this process is done impactively and thoroughly, will it be truly meaningful.
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