Based on my own personal experience, I've been approached countless times by individuals who tell me that they're passionate about their business asking me to invest. As I delve deeper, majority of the time I find that the entrepreneur falls into one of these three categories:
1. These individuals only have an idea and are not willing to put in the work, nor resources, to turn that thought into reality.
2. The entrepreneur works hard in the beginning but lacks the stamina needed to build their business for the long-haul.
3. Instead of enthusiasm and excitement, these individuals actually hated their business and want out because of financial losses, overworked, etc.
Just to be clear, the dictionary defines passion as "a strong feeling of enthusiasm or excitement for something or about doing something." When people are enthused and excited about something, a sense of pleasure arises and they're willing to go the extra-mile to create high-quality work in an effort to deliver value to end-users. Unfortunately, this is rarely the case and many entrepreneurs, in my opinion, actually fail to walk-the-talk. Let me explain.
To me, passion is more than enthusiasm and excitement. Rather than throw this term around lightheartedly, I've created an acronym representing a series of simple questions for this particular word. Not only have these questions helped me determine if I'm truly passionate about something over the course of my life but also aided in reminding me of what's required to turn those dreams into reality. Hopefully it'll do the same for you regardless of your passion(s) in life. So without further ado, let's begin:
P = Persistence - Am I willing to persevere through all obstacles, including rejections, to make this happen?
A = Attitude - Will I possess the right positive attitude and do what's needed to turn this passion into a viable business?
S = Self-Motivation - Is this something that I'll be self-motivated to accomplish on a daily basis, even if the work was done for free?
S = Sales - Am I so passionate about this that it becomes second nature to sell this dream to others?
I = Innovation - Do I really love this enough to constantly innovate on products or services for continual improvements?
O = Over Deliver - Can I over deliver and provide exceptional value to consumers?
N = Niche - Am I experienced enough in this niche to not only help others but also become competitive and profitable?
If I answered a resounding "Yes" to all the questions above, then I know that it's truly a passion worth pursuing. In essence, the items listed are also all characteristics of any successful entrepreneur. Therefore, I would recommend that you quickly run through this checklist if you're unsure if something is truly your passion. Answering the questions will also let you know if you have the right mindset and ambition to turn that idea into a profitable business. To end this post, I would like to share two quotes from renowned philosophers that'll help you reflect on the topic of passion:
"Choose a job you love, and you will never have to work a day in your life." - Confucius
"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living." - Nelson Mandela
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